The Problem With Ad Platform Measurement – From Someone Who Knows
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy...
View ArticleThis Startup Collects Mobile User Data – But Doesn’t Share It With Anyone
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss,...
View ArticleLet’s Make 2024 The Year Of Data Privacy As A Differentiator
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to spend most of December recycling and repackaging their own content from the year that was,...
View ArticleHow Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?
The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its Children’s Online Privacy Protection...
View ArticleAd Tech Companies Will Keep Their Privacy Lawyers Busy This Year
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind through a portal and falls into a world where the only word anyone can say is...
View ArticleGirding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur
Remember the tagline for MTV’s “The Real World”? This is the true story of what happens when people stop being polite and start getting real. That could also serve as the tagline for the bombshell...
View ArticlePrivacy Lawyers Aren’t Just There To Say ‘No,’ So Invite Them To Your Product...
“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing a new product or feature. But taking privacy seriously means...
View ArticleThe FTC’s PrivacyCon Was Chock-Full Of Warning Signs For Online Advertising
For the past eight years, the Federal Trade Commission has hosted an event called PrivacyCon, where academics and consumer advocates from around the world present their qualitative research on consumer...
View ArticleThere’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same...
Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them. Regulators notice stuff like that, and it ticks them off, said Daniel Rosenzweig, a...
View ArticleFlying Under The Radar Is Not A Realistic Compliance Strategy
Enforcement. Is. Coming. I spent the week in Washington, DC, attending two privacy- and public policy-focused events. One was a relatively intimate gathering of a few hundred digital advertising...
View ArticleGet Caught Up Quick On The American Privacy Rights Act
It’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had,...
View ArticleGoogle Is Backing A National Approach To US Privacy Compliance
Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially...
View ArticleMeet Ron De Jesus, The First-Ever ‘Field’ Chief Privacy Officer
Over the past five years, the number of people on LinkedIn who list their title as chief privacy officer (CPO) has increased by 35%, according to the International Association of Privacy Professionals....
View ArticleGetting Practical – But Not Personal – With Differential Privacy
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math. I say “just” not to...
View ArticleApplying The ‘Would Your Mother Approve?’ Rule To Online Ad Tracking
All the back and forth about a potential national privacy law is wasted motion, according to attorney Jay Barnes. The federal consumer privacy protections that are already on the books would be more...
View ArticleAdventures Abroad In The Privacy Sandbox
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him...
View ArticleWhy This Googler Left The Privacy Sandbox For RTB House
Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after...
View ArticleNot Another Think Piece About Unkillable Cookies On Chrome
Last week, before Google dropped the news that it’s not dropping third-party cookies, I was a guest on publisher consultant Alessandro De Zanche’s new and cleverly named “Not Just ADZ” podcast. At one...
View ArticleAd Tech Companies Should Heed The FTC’s Warning About Hashing
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information....
View ArticleDon’t Sleep On Maryland’s Strict New Data Privacy Law
Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of...
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